Kendra Scott is an American fashion designer who founded the jewellery, home goods, and cosmetics brand Kendra Scott, LLC and serves as its executive chairwoman, chief designer, and former chief executive officer. After starting with nothing, she created a jewellery empire worth a billion dollars, then a lifestyle brand that resonated with women of all ages and backgrounds, and in 2017 she was named Ernst & Young’s National Entrepreneur of the Year. This blog article will delve into her biography, career path, and the keys to her success.
Early Life and Career
Kendra Scott was born in Kenosha, Wisconsin on March 27th, 1974. Her parents, an artist and a pilot, provided her with a kind and imaginative environment in which to develop. Her aunt, who had a clothing business, was a major influence on her, and at a young age she discovered a love for fashion and jewellery design.
At the age of 16, she and her family relocated to Texas, where she finished high school at Klein in Houston. She subsequently enrolled at Texas A&M University, from which she would eventually withdraw to pursue an entrepreneurial endeavour.
At 19, she launched her first company, the Hat Box, to provide women undergoing chemotherapy with fashionable and functional headwear. Her stepfather’s courageous fight against brain cancer inspired her. For five years, she managed the company’s finances, stock, and output, although she encountered numerous obstacles and difficulties along the way. After her first marriage ended in divorce, she raised her son, Cade, alone.
Kendra Scott, LLC
Scott started Kendra Scott, LLC out of her Austin, Texas, attic in 2002 with $500. She created her debut line of jewellery utilising wire-wrapping and natural stones. The next day, she set out on foot to sell her jewellery to Austin’s many boutiques. She promoted her wares by holding trunk exhibitions at social gatherings and other venues.
In 2005, she found success when Oscar de la Renta chose to use accessories she had designed for his spring 2006 runway show. Because of this publicity, more possibilities to work with famous people and fashion designers came your way. She was able to weather the 2007–2008 recession by landing a few Nordstrom orders.
She started her online store and Colour Bar concept in 2010, when she established her first location on Austin’s South Congress Avenue. At the Colour Bar, shoppers can mix and match a wide variety of jewellery components, including stones, metals, and settings, to create a one-of-a-kind piece. It can be purchased both on and offline.
She branched out from just making fashion jewellery to also making exquisite jewellery, accessories for the home, nail polish, and other cosmetics. Besides Kendra Scott and Draper James, she has worked with Jack Rogers and Kendra Scott Baby.
She gave Berkshire Partners a minority ownership in her business in 2016 for $1 billion. Before she stepped down as CEO and majority owner in 2020 to focus on design and charity work, she had held both positions. She decided to keep her position as executive chairperson but promoted Tom Nolan to CEO.
She expanded her firm until it included more than a hundred brick-and-mortar locations, an online store, and sales in high-end boutiques and department stores throughout the world. Her distinctive quatrefoil shape and high-quality materials have made her goods popular.
Personal Life and Philanthropy
As of the year 2021, Scott’s wealth is estimated at $510 million. She is the wife of her chief financial officer, Matt Davis. Together, they’ve raised two wonderful boys: Greyson and Beck. Her son Cade is from a prior relationship.
She is passionate about taking trips, eating delicious food, and being with her loved ones. She is also an avid antiques and artefacts collector.
She feels strongly about helping others and volunteering her time for organisations that promote gender equality, children’s health, education, and business. She has given approximately $40 million to a wide range of charities, including St. Jude Children’s Research Hospital, MD Anderson Cancer Centre, Dress for Success, Women’s Business Enterprise National Council (WBENC), Bumble Fund, and many others. In 2015, she also launched the Kendra Cares Programme, which partners with children’s hospitals across the country to deliver the Colour Bar experience to young patients.
Kendra Scott is a motivational role model because she has shown that perseverance, originality, and kindness can lead to financial success. She has taken her interest in jewellery making and expanded it into a global lifestyle brand that encourages women to be themselves and make a difference.
You may read her book, Kendra Scott: You Do You, check out her Instagram, or visit her website to discover more about her and her business.
What do you make of Kendra Scott and her incredible rise to fame? Which of her wares do you find most appealing? What do you think? Tell us in the comments!
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